The 2024 UEFA European Football Competition has just ended. Spain
defeated England 2:1 and won their fourth European Cup trophy in team history.
The football event that is loved by the public has attracted global attention.
The number of viewers on-site and on TV for this European Cup has reached more
than 5 billion. The huge exposure makes countless companies yearn for it.
Becoming a sponsor of the European Cup is the vision of many companies,
even if each sponsor pays at least 40 million to 50 million euros to UEFA. This
is a huge sum of money, but with such a huge exposure, everything will be worth
it. At this European Cup, five Chinese companies became sponsors, accounting
for almost half of the total number of sponsors, namely AliExpress, Alipay,
BYD, Hisense and Vivo.
There are also many companies that have successfully made their way out
of the circle by relying on popular events, such as Temu, which is popular
abroad, relying on its status as a sponsor of two Super Bowls, sweeping North
America, and has long dominated the list of top US shopping apps, as well as
the familiar Luckin Coffee. As the longest exposure time, the courtside fence
screen is undoubtedly the golden pit. During the 90-minute game, the audience
on the scene and in front of the TV are watching everything happening on the
court, and their eyes naturally cannot leave the fence screen surrounding the
court. Under the advertising medium of LED display screens, it is obvious that
advertising in popular events is an effective way to make the company famous.
As one of the best media for modern advertising, LED display screens
play an important role in events. Not only live event images and broadcasts,
but also sponsors’ advertisements will be used on LED display screens.
Correspondingly, this sponsorship approach has also promoted the
development of LED display screens, and fence screens are becoming one of the
research and development and production directions of many LED display screen
merchants. CHIPSHOW has more than 20 years of heritage and has been involved in
sports event screens for many years. Whether it is the former major sports
events such as the Brazil, Tokyo, and Qatar Olympics, or other events such as
the French Cycling Race and the Czech Ski Race, Chip Optoelectronics has rich
project experience.
Relying on a mature and complete R&D and production system, Chipshow
sports screens have rich, ingenious and advanced characteristics. And the
sports series product system is very complete. Whether it is the stadium fence
screen, the grandstand screen, or the score screen, the richness of the
products ranks among the best in the LED industry.
Not only the richness of the product family, but also its
characteristics are the key to winning customer trust. Chip Optoelectronics’
stadium screen has an excellent design. This product box comes with a 90°
rotating bracket and left and right quick locks, which can quickly assemble the
fence screen. In order to protect the screen and athletes, Chip Broadcasting
and Television’s stadium fence screen adopts a soft module design on the
surface, which will not damage the screen even if it is bumped. It can also be
maintained from front to back, and the fully enclosed module design is not
afraid of any weather.
Chipshow Broadcasting and Television’s
grandstand screen box comes with a guide rail, and the single box can be
quickly plugged and unplugged, and it is quick to disassemble and maintain. The
ultra-light die-cast aluminum material design makes it easy to install, even if
it is installed against the wall, because it can be fully front-maintained by
the module power box. The fully enclosed module design makes the grandstand
screen highly protective and stable, and the high brush and high gray
characteristics make it have a very good color display effect. This product is
very suitable for stadium stands and various building walls.
C-Slim, which can be used as a
scoreboard, is an outdoor screen with rich “practical experience”. It
has been tested in many projects and has the characteristics of strong
reliability, good stability, and excellent color display. C-Slim adopts a fully
enclosed module with excellent protection. The cast aluminum box is light in
weight, high in strength, good in flatness, and has smooth splicing without
gaps. In addition, C-Slim supports front and rear maintenance and various
installation methods, making it an excellent product as a scoreboard.
Now and in the future, sports screens
such as LED stadium screens are standard products for various popular events.
Such a powerful media communication capability is difficult to match with other
advertising media. And Chipshow R&D and production background will help it
gain more customer trust.
