Under the changing circumstances, how will the LED display industry break through in 2021?

Recently, the epidemic has led to a "broken chain" crisis in the supply chain, fluctuating prices of raw materials and chips, and lengthened delivery.Looking forward to 2021, what challenges and opportunities will the industry usher in? How will the LED display terminal market and supply chain break through their limitations in the era of channel changes, shrinking profit margins, continuous product segmentation, and accelerated brand diversification?

• Connect more end users

At present, the development trend of the entire industry is the giant and oligopolistic stock market competition. The only growth driver in the market actually comes from end users. Who can take the lead in connecting more end users, who can break through the predicament, and this requires LED display manufacturers to take the lead in completing the optimization and upgrading of channels.

• Product adjustment and detonation

In the current situation of diversified consumption, products are not just simple technical iterations and functional innovations, but a step toward scene-oriented. It is to provide good products that they really need according to the needs of users of different levels, different needs, and different income groups, not just low prices. The test is not technological innovation, but the grasp of comprehensive strength.

• Brand further stratification and positioning

If we say that the full-category layout is to meet the current needs of many consumers for complete sets and integration, and to enjoy a more convenient and efficient product experience. The segmentation of so many brands is to find customer segmentation needs of different levels, different economic levels, and different product pursuits. Therefore, how to find target users and how to achieve precise product promotion and marketing. These challenges directly determine the implementation capabilities of many manufacturers in 2021.

Looking forward to the market in 2021, there are still many uncertainties. Chipshow will follow the progress of technology, pay attention to the changes in the market, continue to deepen the industry field, do specialization, and do a good job in product services, so as to respond to changes and meet unknown challenges.